About us
Our Ethos
Our “fabric” entails vibrations of a deep bond with our diverse, beautiful, pioneering & magnetic land, “uniting” cultures & ideas.
We are crafting a contemporary, conscious and eclectic brand in collaboration with India's rich heritage of textiles & arts for a global audience, giving birth to a vibrant kaleidoscope of fashion and lifestyle products.


Gopika Malkan
Founder & Creative Director
Gopika did her fashion designing & garment manufacturing studies in Mumbai. Post this, she began her career in fashion styling for leading movies & advertisements working closely with top designers, production houses & brands for over a decade. Amongst other achievements & recognitions, Gopika was nominated for a Film Fare Award in 2011.
She then embarked on a journey in the wellness space. Initially completing her yoga teacher training course from an institute in Trimbak near Nashik, becoming a traditional yoga teacher. She also is a Reiki healer & teacher.
Spending nearly two decades exploring the fashion industry & the wellness space, Gopika then decided to unite these worlds, leading to the creation of Jooley.
She looks forward to daily yoga & meditation, all things art & joy, & spending time with her family & dear friends.

Karamveer Premnarayen
Co-Founder
Karamveer was a national level tennis player during his school & college days, also playing football, basketball, squash & cricket at the school & college levels in Mumbai. He then went on a scholarship to the US, where he played tennis for university & graduated in economics (highest honors).
Upon graduating he returned home, starting work immediately. He was part of financial & economic advisory at leading global and domestic institutions during his 20’s.
Taking a break, he decided to travel (for many many months), covering most of the western Himalayas. Since then, he set up an advisory firm having interests in areas he is passionate about i.e. the outdoors, environment, wellness and financial advisory.
Residing in Goa & Mumbai, and traveling frequently to his beloved Himalayas, he continues to get inspired & energized by this amazing land. Traveling through India, being exposed to so many cultures, music, foods and landscapes is an integral part of his life’s journey.
