& Lifestyle
Our Collection
Look Book 2025
Jooley Launch Event
Jooley launched its first collection of fashion and lifestyle products on November 13th 2024 and had a memorable event in Mumbai.
Testimonials
Craft Sector Expert
The idea of Jooley was germinating for a long time in Gopika's mind. She would reach out to me to contact textile artisans and groups to work with and I am so happy to see her give a new vibrant look to the way she has used some of the hand spun and handwoven fabrics. Wishing her an exciting journey in the magical world of textiles.
President of IBHA (Indian Beauty and Hygiene Association) and ex COO L’Oreal India
There is a tremendous global need arising for authentic high quality Indian products and services, because of the resurgence of “Indianness” or the soft power of India into the mainstream of international consciousness as opposed to a NICHE previously. The examples are numerous - be it YOGA 2.0 with a going back to classical yoga versus westernised yoga, Indian cinema, song and dance, weddings attracting western audiences. On the other hand there is a tremendous gap in the availability of Indian products and services such as in high quality Indian breathable and sustainable fabrics and lifestyle products that unite consistent quality with that of modern style, variety and international finish. This is the appeal for the new customers all over the world. Therefore, I am delighted that two wonderful humans, Gopika Malkan and her partner Karamveer Premnarayen have decided to launch Jooley, precisely to answer this need. Both of them are eminently qualified to take Jooley to the success it promises. Gopika with her highly successful fashion styling background, education and artistic sensibility and Karamveer's deep passion for indigenous cultures of India especially the Himalayas. I wish them the very best and can’t wait to buy their products for myself!
A media maven
The first time I heard of the brand Jooley, it brought a smile to my face remniscing my travels in Ladakh! Intrigued, I wanted to see what was in store! What an amazing collection of clothes in natural fibres & so well curated for someone like me who gets overwhelmed at large stores. Picked up a few and felt truly Jooley!
Filmmaker/ Writer/ Photographer/ Artist
Congratulations Gopika n Karam !!! I absolutely love Jooley. The styling, fabric selection and prints of the fashion items are all fabulous and extremely wearable, comfortable n affordable. From a delighted n happy client.
Head, BookMyShow Foundation
“Why fit in when you were born to stand out!” "Wrapped in Jooley's vibrant hues, I felt like a goddess, unapologetically me. Gopika's artistry weaves a tale of individuality and poise. Her designs are a masterclass in elegance - each piece a testament to her unique style. I eagerly await their new collection!
FILM PRODUCER
The moment I put on clothing from Jooley, I knew it was something special—crafted not just with skill, but with heart. There’s an unmistakable sense of purpose behind every detail, like Gopika truly understands what it means to create beauty that resonates. I love that Jooley is authentic, raw and supports artisans from various parts of the country, which makes it feel like there were so many people involved in creating every outfit; now that right there is special.
Founder of Eat Drink Design
Gopika and I have been friends since we were in school, and the one thing that was always clear was not only her innate love for design but also her unique perspective and approach to fashion. Her ability to visualise and pair colours and patterns is what always differentiated her creations bringing them to life. She started her journey as a fashion designer and stylist. Over the years she also followed her spiritual calling and spent years becoming a master Reiki practitioner and Yoga teacher. Jooley - is a labour of her love and an integration of her journey. Her choice of artisanal fabrics, colours and silhouettes are designed with purpose and thought. She focuses on creating clothes that not only look but also feel great. I wish her nothing but the best and can’t wait to see her weave magical waves in the design space owing to her soulful designs and vibrant styles.
Founder of Inochhi Shoes & Accessories
I’ve been thoroughly impressed with Jooley’s commitment to quality and design. Each piece I’ve purchased not only fits impeccably but also exudes a timeless elegance that elevates my wardrobe & style. Truly a brand that combines fashion with purpose! Well done Team Jooley ❤️
Founder of El Sol
Vibrant Colors, comfortable and breathable fabrics and timeless designs. Perfect for those who want something from day to night. I love their range of bathrobes too.
Fashion Designer / Curator and Founder of The Dream Edit
So i was at the Jooley launch and landed up picking up 4 outfits from the many pieces i loved! I would call this brand very versatile, comfortable, easy breezy .. outfits that can go from day to night. From beach wear to dressy and a brand i would go to again and again! I’ve thoroughly enjoyed wearing everything!
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